Wally is a communications strategist with extensive sales and media experience. He brings both technical and artistic skills, a track record of excellence and impeccable relationship building skills to the table. This versatile skill set allows Wally to work on every aspect of a project, requiring little assistance while always welcoming feedback.
Brand Awareness Consultant, Cumulus Little Rock. August 2014 to current
Develop relationships with local direct businesses to help them work with Cumulus Radios station listening communities.
Communications Director, Chenal Health and fitness – June 2013-July 2014
Create and implement communications strategies targeted at new and existing customers. These strategies contained tactics that include out bound phone scripts, email campaigns and all marketing tactics. Inbound telephone training across three locations with 40 employees which included software training and customers service techniques. Business development for all three locations.
Duties: Database management, marketing list creation, staff training, internal audit of accounts and sales activity and technical support in all departments.
Director, The Wally Waller CO – 2001-2014
The Wally Waller Company managed the communication efforts of many small and medium sized businesses. Detailing plans that utilizing journalistic strategies, email campaigns and traditional media. Consulting and selling Impressions, website promotions, email and social media campaigns to advertising agencies. These web, email and social media campaigns were vital in to the success of several clients, including a member based website for Mike Huckabee’s presidential campaign and many local direct businesses.
Business Development, Outontherock.com – 2001-2009
Outontherock.com and Littlerockredcarpet.com, these social media content development strategies were the first of their kind. This social media platform contained national, region and local: articles, photo galleries, videos and event listings. Traffic performance was constantly above 40,000 unique visitors each month and boasted an email list of over 6000 active people. These custom built social media websites where in seven markets. The acceleration of the features on Facebook reduced revenues.
Duties: Advertising sales, journalism, news room direction, researching and implementing new technologies, user experience and making assignments to journalist. (these sites are no longer Available).
Arkansas Times • Runner up for best website/blog • 2005, 2006, 2007 and 2008
Strategist, Ron Sherman Tele-Productions – 2000-2001
Duties: developed: User experience models, advertising campaigns, websites and video production.
District Marketing manager, Farmers Insurance – 1998-2000
Mr. Waller worked with 26 insurance agents to develop marketing plans and strategies to increase sales. He also trained new agents to obtaining their license .
Duties: Sales and sales training.
Marketing Manager, Omaha World Herald – 1996-1998
Managed the marketing and promotions for the Omaha Herald Publishing Group, encompassing six different publications and media brands.
Merced College • Merced, CA • AA • 1994
University of Nebraska at Omaha • Omaha, NE • BS in Business and Marketing • 1996
Webmaster Certification • Little Rock, AR • 2002
Extensive experience in both Mac and PC operating systems with all Office, Graphic Design, and Website Design Software.
Honors and Accolades
Member of the Little Rock Zoo Board of Governors 2010- Present
Hillcrest Merchant Association Board 2010-2011
Miracle League Coach • 2008-Present
Arkansas Business • Nominated for small business of the year • 2002
New Economy Round Table for the State Legislature • 2001
Junior college Football “All California Team” • 94
Merced College student of the year • 94
Merced College football defensive player of the year • 93-94
High School USA Today All American • 91
References for William “Wally” Waller,
Bill and Peggy Phillips of Phillips Management
David Huckabee of Blue Mountain Media
Sr. Master Kathy Lee of American Taekwondo
Jeff Lawrence of Chanel Health and Fitness
contact info available on request.